Why Hawaii Businesses Need a Local Behind the Lens
In a place as rich and layered as Hawaiʻi, your business is more than just a product or service — it’s part of the community. And when it comes to telling that story online, it matters who’s holding the camera and writing the captions.
As a Hawai’i based content creator and social media strategist, I’ve seen firsthand how the right person — someone who actually lives here — can make all the difference. Here’s why:
1. I Respect The Culture
There’s a difference between using Hawaiʻi as a backdrop and representing it with care. A local content creator understands the nuances and the kuleana. I know what’s appropriate to share, how to pronounce your street name, and how to uplift community in a way that doesn’t feel performative or tone-deaf.
2. I Know the Community
Hawaiʻi has many various communities. And people take pride in them! But I’ve seen major hotels do a post about ‘where to eat in south kona’ with a restaurant in Waimea on the list. I’ve seen a picture go up of Magic Sands in the winter, claiming to be taken that day with the beach full of sand. These are dead giveaways that a person who doesn’t know the intricacies of this place is handling the social media.
3. I Have Boots on the Ground
Just got some new product on the shelves?
Need someone to capture footage of a new teacher at your studio?
Adding a new item to the menu?
Excellent! I can drop by on my way to Costco. There’s no lag, no disconnect — just real-time storytelling from someone who’s in it with you.
4. I Create Content That Feels Natural
Which means I’m able to create content that mainland agencies just can’t. I know the family in line for Acai bowls and they said they would love to be in a photo for Instagram. I can reach out to local influencers if you need brand collaborations. We understand what the community is talking about. Like:
Rainy season?
There’s waves.
Mountain lion sighting?
Ali’i drive is a one way? Not anymore.
We’re able to answer questions and provide value in content that feels relevant. It feels personal.
5. I Care Because I’m Part of It
I’m not just posting to check a deliverable box. When you work with me, you’re building a relationship with someone who cares about your success because it’s my community too. It’s personal — and that energy comes through in everything I create.
Hiring the right person for your social media isn't just a strategy — it's a choice to stay connected to community and authenticity. And in a world of template posts and AI captions, having someone in your community behind your social media presence is exactly what sets your business apart.