The Content You’re Avoiding
You’ve got the product shots, the clean flat lays, the beautifully staged interior photos. But here’s the thing: your audience isn’t just following you for the what — they’re craving the why, the how, and the who behind it all. In fact, the content you’re probably skipping over — the in-between moments, the daily rhythms, the behind-the-scenes stuff — is exactly what your audience wants to see.
1: The Power of the In-Between
People connect with what feels real. Think of the last brand post you saved or shared — it probably wasn’t perfect. It was human, maybe a little messy, and felt like a peek behind the curtain.
Here’s what your audience secretly wants more of:
A 10-second clip of you setting up before opening
Your 5-9 before your 9-5
A moment of quiet while you sip your morning coffee at your storefront
The way your hands move while wrapping a package or restocking a shelf
Your dog sitting under your desk while you edit
These aren’t “throwaway” moments — they’re trust builders.
2: What You're Overlooking (That Has Big Impact)
You might be forgetting to capture:
Yourself. People buy from people. Even one short talking video can build major connection.
Your process. Whether it’s making a smoothie, styling a table, or prepping for a yoga class, process videos are highly relatable and satisfying.
Your space. Not just the styled corners — but the ambient moments: light filtering in, plants moving in the wind, the feel of being there.
Your team. Introduce them. Celebrate them. Let them show up as part of the story.
Section 3: Why This Matters
This kind of content isn’t just filler — it’s glue. It makes your audience feel like they know you. And in a place like Hawaiʻi, where community matters, that’s the kind of trust that turns followers into customers, and customers into community.
Section 4: How to Start Capturing It
You don’t need a camera crew. Just:
Keep your phone nearby when you’re doing everyday tasks
Film 5-second clips — don’t overthink it.
Share with a short caption or no caption at all
Let your audience into the rhythm of your workday
Pro tip: content doesn’t always have to sell — sometimes, it’s just as important to tell.